Learn one thing at a time
Rookie Hub breaks the sport into short explanations. Race formats, tyres and team roles become small, approachable choices rather than a long glossary.
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FAN COMMUNITY / PRODUCT & INTERFACE DESIGN
Paddock Pulse
A gentler way into the paddock.
An F1 fan experience that connects learning, driver stories and creative community — with room to choose your own content boundaries.
Independent concept · Interactive browser demo
Original concept and interface design: Pris. Implementation and case-study adaptation developed with AI assistance.
01 / THE DESIGN QUESTION
Race information is easy to find. A comfortable starting point is harder.
The original proposal centres new fans, women in fandom and creative communities alongside experienced viewers. Rather than making everyone begin with dense statistics, it offers multiple entry points: a short lesson, a favourite driver or a shared interest. This is a design direction to test, not a claim of measured market demand.
02 / KEY DECISIONS
Make discovery feel personal
Driver timelines and comparison pages connect facts to familiar people. Profiles become a route into conversation, not an isolated statistics screen.
Let readers choose their boundaries
A four-colour system separates general, speculative and opt-in content. A separate pairing preference respects different ways of participating in fandom.
03 / A JOURNEY THROUGH THE PRODUCT
- Choose a learning topic
- Explore a driver
- Compare & follow
- Find a group
- Tune the feed
Try the path below, then return to the original interface sheets to see how the concept became an experience.
04 / EXPLORE THE PROTOTYPE
From proposal to interaction.
This published demo supports local posting, replies, bookmarks, group choices, learning progress and content preferences. All changes stay in the visitor’s browser. It uses labelled example posts and 2025 archive content; no live timing or shared community service is connected.
Open Paddock Pulse demo ↗05 / ORIGINAL DESIGN MATERIAL
The design, in context.
Original project sheets, including early directions and proposed functionality. Click to enlarge. Historical research and proposed capabilities on these sheets are not claims about the current demo.
06 / WHAT COMES NEXT
Make the next iteration evidence-led.
Test whether a new fan can explain the content colours, complete a lesson and find a relevant group without help. Observe navigation errors and ask what information still feels missing.