POLELINE
A motorsport lifestyle store concept connecting racing culture, community and commerce through a cohesive visual identity.
POLELINE brings multiple racing brands together under one identity. The project spans brand design, e-commerce, social media campaigns, offline promotions, race-viewing events and card-trading meetups.
The custom logo takes inspiration from pole position: a curved, forward-leaning form built on a geometric grid, with layered horizontal lines that evoke the starting grid and the motion of racing. The palette combines racing black and red with muted gold, fresh aoi and warm beige.
The online store combines original POLELINE designs with licensed F1-related brands and a community space for fan stories, meetups and race-day updates. Desktop and mobile layouts carry the same visual system.
The offline event concept extends the identity into race-watch parties, pop-up events and a dedicated event website. Applications include packaging, tickets, printed promotions, bags and outdoor advertising.